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Financial Times features Human Capital Factor article

'The business case for happy employees' written by Simon Mundy features insights from an interview with Dan Ariely about our work at Irrational Capital on the Human Capital Factor.

Mundy writes: "Should investors care about any of this? Analysts at JPMorgan seem to think so. In a string of reports, they’ve highlighted the “long-term persistent outperformance” of companies with the highest HCF scores, with an annualised return of 6.9 per cent above the MSCI USA index between 2009 and 2020."

"Investors persuaded by Ariely’s theory now have a chance to bet on it. Last year, Chicago-based Harbor Capital Advisors launched two exchange traded funds that follow an index created by Irrational Capital, comprising US companies with strong HCF scores."

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